S.A. de C.V. is a personal sound project sown, grown, and brewed by Rolf Ruiz.
The following tracks are visions from the past.

TODAY WAS A SUNNY DAY

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“All the testimonies agree that the sudden appearance of flares in the sky of the Plaza de las Tres Culturas of the Nonoalco-Tlatelolco housing unit triggered the shooting that turned the October 2 student rally into the Tlatelolco tragedy.”

Elena Poniatowska

THEY CAME BY WATER

What I find fascinating about the Lake Texcoco is that most of it is gone, and most of the places where I used to live would be under the lake.

So, you see. The lake was big, and the conquistadors had to build brigantines for the siege of Tenochtitlan. On one side you have these Spanish ships and on the other side canoes (we had a lot of boats, between 100k and 200k).

But as you may already know, they didn’t stand a chance.
This track comes in two flavors.

THE FALL OF TENOCHTITLAN

So, the whole thing about the Texcaltecas (Tlaxcaltecas) helping the Spaniards is very sad. They were conned and eventually paid the price; we all paid the price for their choices in 1521.

Shoutout to Cuauhtemoc, our last great Tlatoani and Xicohtencatl, at least he tried.

This is the track that started it all. It began as a random improvisation over a persistent loop, and I did not want to change anything about it.

LEAVING AZTLAN

Before Tenochtitlan there was Aztlan

Nobody knows when we left, why we left, where it was, or if it existed. But if the tale is to be believed, we abandoned our ancestral home of Aztlan one thousand years ago.

And we never came back. 

ARMY OF DARKNESS

The Army that ended up conquering the mighty Aztecs was a mixture of Spaniards, Tlaxcaltecas, Totonacas, and a handful of other minor tribes. 

Less than 2,000 vs 100,000. It turns out we were fighting using stone-age technology vs. early-modern technology. So, yeah, we never stood a chance.

Black, Blue, Black

Smallpox undoubtedly played a huge part in the fall of the Aztec Empire. When Cortés and his army began their campaign against the Aztecs in 1519, over 30 million people were living in Mexico. One hundred years later, after a series of smallpox epidemics had decimated the local population, it is estimated that only around 1.5-3 million natives had survived.”
Past Medical History

ABOUT

S.A de C.V. was created by accident by Rolf Ruiz, and now he can’t leave it alone. 

Rolf was born in Mexico City in 1977, and he stayed there until 2013, when he and his lovely family moved to San Antonio and then Dallas, Texas.

He’s been many things and has done many things as well. This one is one of his favorites. 

CONTACT

If you want to know more about the “band,” look for me on my social media channels or drop me a line by email.

S.A. de C.V.
EN

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